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[WCF 2026] Rebranding of World Coffee Forum & Key Session Names

Greetings from the World Coffee Forum Secretariat.

 

In preparation for the World Coffee Forum 2026, we would like to inform you of the official changes to our event name and key session titles following a comprehensive brand renewal.

 

For the upcoming 2026 edition, the World Coffee Forum has newly established an "Experience Journey" framework-a system designed for participants to gain inspiration (Inspire), acquire knowledge (Learn), engage in multi-sensory moments (Experience), and build meaningful connections for the future. To clearly convey our core vision and deliver a more intuitive, attendee-centric brand experience, the official titles have been renamed as follows.



1. Event Name Change

  • Former: World Coffee Leaders Forum (WCLF)

  • New: World Coffee Forum (WCF)


2. Session Name Changes
Former SessionNew SessionKey Focus & Purpose
Plenary SessionThe StageDelivering global insights and industry vision
Professional SessionThe SessionsKnowledge sharing and practical skill enhancement
Origin Adventure SessionOrigin DiscoveryExploring coffee origins, cultures, and stories
K-Dessert PairingPairing TableExperiencing diverse flavors and sensory connections
Champion SessionChampion Live Showcasing world-class live barista performances
Global Coffee Youth Idea ContestCoffee Futures Challenge Proposing youth-led innovative ideas for the future coffee industry

We kindly request all attendees, speakers, and partners to review the revised nomenclature when preparing for participation.

We sincerely appreciate your continued interest and look forward to welcoming you to the newly transformed World Coffee Forum.

 

Sincerely,

World Coffee Forum Secretariat


 




 

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