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Re:verb

Re:verb

World Coffee Leaders Forum is pleased to host World Coffee Events' Re:verb program in Seoul. Aimed at coffee professionals and coffee lovers, Re:verb will discuss specialty coffee trends within and beyond Korea. There will be interactive communication between global specialty coffee leaders and innovators on topics such as brand identity, the barista community, wholesale business models, and direct trade relationships--all framed in relation to the interests and needs of the Korean speciality coffee community.

Overview

Date Nov. 12 (Thu), 2015
Time 09:30 ~ 18:00
Venue Coex Convention Center, Conference Room 401
Main Theme Brand identity, barista community, wholesale business model & direct trade
Official Language English (Simultaneous interpretation provided in English-Korean)

Program

Time Program
9:30-10:00 MEET & GREET
10:00-12:00 MORNING SESSION
“Why We Would Not Try to Please the Consumer“
Isabela Raposeiras
Owner of Coffee Lab in São Paulo
“Branding And The Moment Of Hospitality”
Alex Bernson
Media & Hospitality Consultant, Owner of Bench Works LLC
12:00-13:30 LUNCH
13:30-14:45 AFTERNOON SESSION
“DESIGN FILM”
“The Future of Café Design”
Benjamin Kaminsky
Global consultant and three-time US Cup Tasters Champion
14:40-15:10 COFFEE BREAK
15:10-17:50 MID-AFTERNOON SESSION
“Dependency Issues:
Why Direct- and Fair-Trade Models Rely on Each Other”

Colleen Anunu
SCAA board of directors, independent contractor for Fair Trade USA
“Recent Snapshots from Origin”
Stephen Vick
Blue Bottle Coffee green buyer, SCAA Sustainability Council liaison to BGA
Group Q&A: All Speakers
17:50-18:00 COFFEE BREAK

Reverb Seoul Speaker 1

Why We Would Not Try to Please the Consumer
  • Speaker : Isabela Raposeiras

Owner of Coffee Lab in São Paulo

Reverb Seoul Speaker 2

Branding And The Moment Of Hospitality
  • Speaker : Alex Bernson

Media & Hospitality Consultant
Owner of Bench Works LLC

Reverb Seoul Speaker 3

The Future of Café Design
  • Speaker : Benjamin Kaminsky

Global consultant and Three-time US Cup Tasters Champion

Reverb Seoul Speaker 4

Dependency Issues: Why Direct- and Fair-Trade Models Rely on Each Other
  • Speaker : Colleen Anunu

SCAA board of directors
Independent contractor for Fair Trade USA

Reverb Seoul Speaker 5

Recent Snapshots from Origin
  • Speaker : Stephen Vick

Blue Bottle Coffee green buyer
SCAA Sustainability Council liaison to BGA