WCLF 2025 : The Architects of Gastronomic Experience

This year, WCLF brings insights from architects of Gastronomic experiences. We explore how a cup of coffee, a space, and a memorable brand transform into an "experience" and culminate as "gastronomy".

Under the theme "Architects of Gastronomic Experience," we spotlight visionaries who question the relationships between brands, spaces, content, and customers.

Designers, chefs, marketers, brand creators...

These experts design experiences, not just physical products. Behind every moment of "satisfaction" lies someone"s meticulous design.

At this year"s WCLF, top leaders driving the domestic and international F&B industry will share their unique insights. It"s your chance to gain proven perspectives directly from industry frontrunners?from innovative brand strategies to future consumer trends.

Understand the context of experience and the language of senses. WCLF invites you into this world of design.

Diverse Gastronomic Experiences and Industry Experts

WCLF offers various programs beyond the plenary sessions.

Immerse yourself in in-depth lectures from field experts at "Professional Sessions", discover origin cupping and sustainability at "Origin Adventure", enjoy special experiences with top baristas at "Champion Sessions", explore the harmony of traditional and modern desserts with coffee at "K-Dessert Pairing", expand your culinary horizons at "Coffee Plus Zone", and get inspired by emerging talents at "Youth Contest".

These programs transcend simple knowledge transfer to provide valuable insights for understanding industry trends, creating business opportunities, and strengthening brand strategies.

WCLF News

The Meeting of Gastronomy and Coffee: Alain Ducasse"s Challenge

World-renowned chef Alain Ducasse has opened "Le Cafe Alain Ducasse" in Paris.

This project, embodying his philosophy that "coffee is the most subtle culinary experience," demonstrates new possibilities that blur the boundaries between chef and barista

Gain insights on the creative combination of gastronomy and coffee at WCLF! 

Changes in the Global Coffee Market: Brazil-US Trade Tensions

The global coffee market is being restructured as the US imposes a 50% tariff on Brazilian coffee.

This significant change will likely trigger supply chain restructuring and price fluctuations, affecting the entire coffee industry.

Check out global coffee market trends at WCLF!

The Era of New Sensory Coffee: Evolution of Fruit-Flavored Coffee

Coffee with emphasized fruit flavors has evolved from trend to mainstream.

This movement continues to expand through innovative combinations including fruit purees, tonics, and special foams, winning consumers over with its "fun and intuitive" appeal.

Discover the latest beverage trends and leaders" know-how at WCLF!

As Asia"s #1 coffee forum alongside Cafe Show Seoul, WCLF"s 13-year network offers a unique platform to showcase your brand philosophy and impact both B2B and B2C audiences.

Sponsorship inquiries: info@wclforum.org / 02-6000-6707

World Coffee Leaders Forum (WCLF)

Designing a world where we live longer, wider, and together through coffee.

In 2025, under the theme "Architects of Gastronomic Experience," we craft a sustainable future at the intersection of taste and philosophy, brand and experience.

Your philosophy shapes the future of the coffee industry. 

We look forward to connecting in our next update.