 | Hello, this is the World Coffee Leaders Forum (WCLF). As autumn deepens with cool breezes, we look forward to meeting you this November at WCLF 2025, where youll be immersed in the rich aromas and stories of coffee. There’s only one week left for the Master Blend Pass 20% discount ending September 30th. Don’t miss this special opportunity to experience the champions’ vibrant performances and unique philosophies in Seoul that have gained attention worldwide this year. Check it out now. |
WCLF 2025, Champion SessionsWednesday, November 19 | 10:00 - 18:00 |
World competition winners take the stage in person! Your exclusive opportunity to experience coffee techniques, recipes, and behind-the-scenes stories up close. Champion sessions go beyond lectures, offering immersive programs with practical demonstrations, recipe reveals, and live talks. You can also register for individual sessions if you prefer simply choose the champion’s stage that interests you most. |
Special Performances by the Best Baristas |
| | World Brewing Champion George Jinyang Peng! In competition, he focused on how temperature control changes coffee flavor as his core theme, capturing both science and art in a single cup. His brewing philosophy and demonstrations will resonate with everyone from coffee enthusiasts to industry professionals.
November 20 (Thu) 2:30-5:30 PM | | | Indonesia’s first WCiGS champion, Georgius Audrey Teja (Odi)! Exploring the four pillars of taste, technique, expression, and storytelling, he captivated judges by incorporating Indonesian coffee and the culture of ’roots’ into sensory beverages and his performance. Witness this creative performance connecting sensory experiences and origins?beyond cocktails and coffee?right before your eyes at WCLF. November 21 (Fri) 2:30-5:30 PM | | | 2025 Korea National Barista Championship winner Misun Lim set new records with her creative presentation on ’Time,’ connecting past, present, and future through unique staging, innovative ingredients, and distinctive extraction techniques under the revised scoresheet criteria. Experience her philosophy and performance in person at WCLF. November 20 (Thu) 10:30 AM-1:30 PM | Experience champions’ performances and philosophies up close!
Now access all WCLF key programs, including all Champion Sessions, with the Master Blend Pass |
September Limited 20% Discount (D-7)The Smartest Way to Enjoy WCLF |
Master Blend Pass Information The Master Blend Pass, your all-access ticket to every session, is available at a 20% discount only until the end of September. Plenary Sessions (Global Leader Keynotes) Professional Sessions (Practical Strategies & Know-how) Origin Adventure (Origin and Roasting Experiences) Champion Sessions (World Champion Recipes) Includes 4-day Seoul Cafe Show pass If you prefer specific sessions only, individual session tickets are also available. |
The plenary session offers direct access to cutting-edge industry trends and success stories to fuel your business growth. - Cafe/brand operators Looking to design fresh customer experiences
- Food service and retail professionals Interested in strategies that connect space, story, and brand
- Industry experts and practitioners Seeking connections with global leaders
- Entrepreneurs and startup teams Searching for distinctive brand stories and emerging trends
- Business owners & executives Developing future brand strategies and seeking inspiration for their teams
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WCLF Partnership Program For 13 years, WCLF has been a knowledge platform where global leaders discuss the future of coffee. Now, your brand can join this journey. - Champion Session In-Kind Sponsorship Showcase your products during world champion demonstrations
- Corporate Seminars & Session Program Participation Create a platform for your brand’s voice
Join partners who are shaping the future of coffee and F&B industries at WCLF. Contact : info@wclforum.org / 02-6000-6707 |
World Coffee Leaders Forum (WCLF) Designing a world where we live longer, wider, and together through coffee. In 2025, under the theme ’Architects of Gastronomic Experience,’ we craft a sustainable future at the intersection of taste and philosophy, brand and experience. Your philosophy shapes the future of the coffee industry. We look forward to connecting in our next update. |
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