Program

WCLF 2023 Program

Time 11. 8(Wed) 11. 9(Thu) 11. 10(Fri) 11. 11(Sat)
The 22nd Cafe show Seoul & 8th Seoul Coffee Festival
09:00 Registration
10:00 Opening Ceremony & Keynote Speech Plenary Session [Session Ⅲ] Professional Session
[A, B]
Origin Adventure Session SCA Education Program Professional Session
[A, B]
Origin Adventure Session SCA Education Program Professional Session
[A, B]
11:00 Plenary Session
[SessionⅠ]
12:00
13:00 Plenary Session [Session Ⅱ] Professional Session
[A, B]
Plenary Session [Session Ⅳ] Global Coffee Youth Idea Contest Champion Session
14:00
15:00
16:00
18:00
18:00
*It may be subject to change.
Plenary Session

We are living in an era where the coffee industry is closely connected to the city, technology, and sustainability. We invite renowned global leaders to share insights on the value and challenges emerging at this intersection.


Through panel discussions for open discourse and debate, and a platform for active communication, we seek visions and innovative paradigms for the future.

Date Time Topic
11.08(Wed) Keynote Speech : Value to Values: Determining the Worth of Specialty Coffee
Session I - Coffee Communicates with Present Era
11:10 ~ 12:00 (CVA) COffee Value Assessment : Interaction between Coffee and the World
12:00 ~ 12:50 Leveling Up Coffee through Unique Gamified Experiences
12:50 ~ 14:00 Lunch
Session II - The space and brand that coffee creates
14:00 ~ 15:00 Building a Resilient Coffee Business: Why Leadership, Operations, and Innovation are your best line of defense against the unexpected
15:00 ~ 16:00 Uncertainty creates opportunity: Innovative place-making at the intersection of urbanism, new technology, and sustainability.
16:00 ~ 16:30 Coffee Break
16:30 ~ 17:30 Developing a Personal (Coffee) Brand from Online to Offline
17:30 ~ 18:00 On the interplay between coffee and media, space, and branding.
11.09(Thu) Session III - The intersection of cities and coffee
10:00 ~ 11:00 Items that are bound to fail or succeed in business according to the commercial district?
11:00 ~ 12:00 The rise of Seoul as a cultural capital
12:00 ~ 13:20 Lunch
13:20 ~ 14:20 Crafting the Guest Experience: Blue Bottle Cafe Design in San Francisco (and Beyond)
Session IV -The era of coffee, efforts for sustainability
14:20 ~ 15:20 The Sustainability Crisis in the Coffee Industry: Climate Change
15:20 ~ 16:00 Coffee Break
16:00 ~ 17:00 Towards a Digitalized Coffee Value Chain: Shaping a Sustainable Future for the Coffee Industry
17:00 ~ 17:30 A city that started with coffee, a path to culture and sustainability
*It may be subject to change.
Date
2023.11.08(Wed) ~ 09(Thu)
Venue
Conference Room 401, Coex, Seoul, Korea
Official Language
English (Korean Simultaneous interpretation available)
Professional Session

In the professional session, the world's leading experts in the coffee field shared their specialized skills and knowledge. Various demonstrations were added to the presentations, providing deeper technical skills and valuable information.

Time Nov. 8(Wed) Nov. 9(Thu) Nov. 10(Fri) Nov. 11(Sat)
10:00
~
12:00
(A Track)
  Leap of Asian Coffee, Asian Cupping Seminar
Contents: Identifying Asian Coffees After a 12-Variety Blind Cupping Session (Hands-on)
The Importance of Sample Roasting and Understanding Your Roaster
Contents : Understanding Sample Roasting Through Data Analysis
Changes in Menu Trends and Creating Signature Drinks
Contents: Trends in Personal Cafe Menus, Expertise in Crafting Signature Beverages, and Relevant Examples, etc.
  Black Road Coffee CEO
Lee Chi-hoon
Malic CEO
Cheol Choi
Champa Coffee Roasters CEO
Kang Min-seo
11:00
~
13:00
(B Track)
  Effective Approaches to Cupping as Told by the World Champion
Contents: Core Elements of Cupping and Sensory Practices Utilizing Aroma Kits, etc.
Objectification of Coffee Sensory Analysis
Contents: Methods for Objectively Evaluating Coffee and Processes for Sensory Objectification Based on Experience
Cafe Startup Seminar
Contents : Exploring the Bar Design, Bean Selection, and the Selection of Signature Menu
  2023 WCTC Champion
Baek Young-il
Momos Coffee
Chu Kyeong-ha Barista
Connects Coffee CEO
Lee Il-yong
BREAK TIME (13:00 ~ 14:00)
14:00
~
16:00
(A Track)
Crafting Your Personal Brewing Recipe
Contents: Calibration, Adjusting Extraction Temperature & Time, Ratios, and Recipe Guides Based on Roast Level, etc.
Know-how for Sustained Cafe Operation (Small Roastery)
Contents: Objectives of Cafe Operation, Branding Strategies, and Introduction to Cafe Consumption Trends
Brewing Sketch (Beginner Level)
Contents: Experiential Seminar for Brewing Novices (Theoretical Training & Tasting)
 
Fave Coffee
Seungbaek Kim Barista
Koffee Sniffer CEO
Shin Eun-soo
Cafe Comma
Jinjae Jeong Barista
15:00
~
17:00
(B Track)
Exploration of Sensory Standards in Espresso through Extraction Insights
Contents: Understanding Espresso Sensory, Quality Control & Sensory Standards, and Espresso Tasting, etc.
Coffee Bar Design Expertise Shared by the CEO of an Design Company
Contents: Insights into Coffee Bar Design Through Cases (Equipment Lists, Important Notes, etc.)
Triangular Relationship of G.R.O (Green, Roasting, Coffee)
Contents : The Link between Green Coffee Beans, Roasting, and Cupping
 
Bangitum Project
Park Sang-hwa CEO
Coffee Design CEO
Ha Seong-jong
Kim Kiljin Coffee Lab CEO
Kiljin Kim
*It may be subject to change.
Date
2023.11.08(Wed) ~11 (Sat)
Venue
  • Track A : Coex Conference room 307AB
  • Track B : Coex Conference room 307C
Official Language
Korean (Korean/English interpreter service)
Origin Adventure Session

We have arranged an opportunity for buyers, retailers, and importers who wish to directly experience beans from coffee-producing regions. High-quality specialty cupping sessions are provided, operated by various coffee origin organizations

Date
2023.11.09(Thu) ~10(Fri)
Venue
Coex Conference Room 308A
Official Language
English (Korean/English interpreter service)
Participating Company
DMCC(UAE), IWCA
Date Nov.9(Thu) Nov.10(Fri)
10:00 ~ 11:30 Coffee origin bean cupping session in collaboration with DMCC, the largest trader in the United Arab Emirates
Coffee origins : Selective high–quality coffee from the African region, mainly from Ethiopia, Burundi, Kenya, Rwanda and Uganda) and unique micro-lots from Colombia origins.
DMCC DMCC
15:00 ~ 16:30 Various coffee origin cupping sessions met through the networking hub of the global coffee community, IWCA -
IWCA Korea (International Women Coffee Ailiance)
*It may be subject to change.
SCA Education Program

CVA for Cupper Program

If you finish CVA for Cupper Who can join this class?
- You can identify and utilize the new CVA sensory reference launched in 2023.
- You can fully understand the role and background of key sensory evaluation tools used in CVA, such as the '15-point intensity scale,' 'CATA,' and 'preference scale.’
- You can actively utilize CVA descriptive evaluation forms and profile evaluation forms to describe and evaluate coffee.
- The new CVA system extensively uses descriptive, profile, and hedonic evaluation tools.
- You can clearly understand the context in which these changes were born and the direction it will take in the future.
- Anyone who is Cupper
- Owner of Q-Arabica grader
- Those who cup using the SCA cupping evaluation table more than once a month

* No prerequisites or prior preparation required.
* During the training period, certification will be issued to successful candidates through an examination.

AST Details

Dongjun, Oh Sungye, Chun
- CEO of Entaro

- SCA CSP AST
- SCA CTechP AST
- SCA CSusP Limited AST
- SCA CVA for Cuppers Trainer
- CEO of Chromite coffee

- SCA CSP AST
- SCA CTechP Limited AST
- SCA CVA for Cuppers Trainer

SCA CsusP Coffee Sustainability Program The SCA Coffee Sustainability (CsusP) program is designed to understand and explore sustainability across the coffee value chain for the sake of the sustainability and prosperity of the specialty coffee industry. The CsusP Basic Course is prepared as a time for learning and reflection on the sustainability issues facing the coffee industry today

SCA CsusP Coffee Sustainability Basic Education Course AST │ Dayoung Kim
- Meaning and history of sustainability
- Stakeholders in coffee industry sustainability
- Challenges of sustainability in the coffee industry
- Solutions to sustainability challenges
- Onsite discussions
- Current Professor of Food Service Management at Kyungdong University (since 2023)
- SCA Coffee Sustainability Program (CsusP) Full AST (since 2023)
- Essay writer on 'Things I Love: Coffee' (2021)
- Q-Arabica Grader (2019-2022)
- Director of the Beautiful Coffee Sustainability Partnership (2014-2022)
Date
2023.11.09(Thu) ~ 10(Fri)
Venue
Coex Conference Room 318
Champion Session

An opportunity to meet the world's best baristas! This is an experience-based session specially curated by the World Coffee Leaders Forum, featuring the winner of the 2023 World Barista Championship (WBC), Boram Um. Not only can you hear firsthand about Boram Um's WBC experience, but you can also witness a demonstration and tasting of the signature beverage that led her to victory, allowing a more vivid encounter with the champion's coffee.

Date
2023.11.11(Sat) 13:00~16:00
Venue
Coex Conference Room 307AB
Speaker
Champion Boram Um
Official Language
English (Korean/English interpreter service)
Global Coffee Youth Idea Contest

A contest showcasing groundbreaking ideas for the sustainable development of the coffee industry and discovering talent that can grow into leaders in the coffee industry


- Inquiry : wclf2023contest@gmail.com

Details Dates
Preliminary participant recruitment 2023. 10. 12 (Thu) ~ 10. 25 (Wed) 23:59
Preliminary judging 2023. 10. 26 (Thu) ~ 10. 31 (Tue)
announcement of preliminary results, main contest orientation 2023. 11. 1 (Wed)
Main contest orientation 2023. 11. 3 (Fri), Online
Main contest presentation 2023. 11. 10(Fri)
*It may be subject to change.
Date
2023.11.10 (Fri)
Venue
Coex Conference Room 317BC
Official Language
Korean
World coffee & K-Dessert pairing

An experiential program involving networking with speakers and participants, tasting fresh coffee from around the world, and sampling K-desserts (traditional Korean sweets)

Date
2023.11.08(Wed) ~ 09(Thu)
Venue
Coex 401 Lobby
K-Café Culture Tour

A coffee tour where you can directly experience Seoul's unique coffee culture and trends with international speakers, VIPs, and key professionals

Date
2023.11.09(Thu)
Venue
Coex, Seoul, South Korea
Official Language
English & Korean (KOR&ENG interpretation available)
Seoul Cafe Show
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