WCLF 2022 Program

  11. 10(Wed) 11. 11(Thur) 11. 12(Fri) 11. 13(Sat)
Business Day Public Day
Cafe Show Seoul 2021 & Seoul Coffee Festival 2021
09:00 Registration
10:00 Global Session Global Session Professional Session Origin Adventure Session SCA CSP CTechP Professional Session SCA CSP CTechP Professional Session
12:00 Lunch
13:00 Global Session Professional Session Global Session Professional Session   SCA CSP CTechP Professional Session SCA CSP CTechP  
*It may be subject to change.
Global Session

WCLF 2021 invites knowledgeable leaders from a variety of disciplines to share their perspective on the prospects of the global coffee industry future.These sessions will present the innovative new ideas on each realm of the coffee industry.

In 2021, Global session provides solutions to changes in the coffee retail market after the Pandemic and share insights on ESG management, retail and food technology for future coffee industry development.

Program-Global Session │ Day 1
Day Time Topic Speaker
11.10 10:00 - 10:10 Opening Speech Danny HyunDae Shin
Chairman, World Coffee Leaders Forum Organizing Committee
10:10 – 10:20 SungDae Hong
CEO, Monthly Coffee Magazine
10:20 - 10:30 Welcome Speech Catherine Raper
H.E Ambassador of Australian in the Republic of Korea - Online -
10:30 - 11:30 Keynote Speech The Impact of COVID on Specialty Coffee Market Yannis Apostolopoulous CEO, SCA - Online -
11:30 – 12:30 Accelerated Development – Exploring the Case for Ultra Specialty/Luxury Coffee Bartosz Ciepaj
Master Roaster, Harrods
12:30 - 14:00 Lunch
14:00 - 15:00 Branding through Technology: Crisis into Opportunity through Branding and Innovation Britt Berg
Director of Brand and eCommerce, Intelligentsia
- Online -
15:15 - 16:15 Future of Restaurant & Cafe with Food-Tech MinSoo Kim
Woowa Brothers Baedal Minjok(Bamin) Robot Business Division/Serving Robot Business Team Head
Program-Global Session │ Day 2
Day Time Topic Speaker
11.11 10:00 - 11:00 Changes of Life, Changes of Coffeeness GilYoung Song
Vice President, VAIV Company
11:15 - 12:15 Ready to Drink in the United States Matthew Swenson
Director of Coffee, Nestlé
12:30 – 13:30 Competitive Advantage of Coffee Retail: Decision-Making for the Future JiYoung Hwang
Professor, North Carolina State University
- Online -
13:30 – 15:00 Lunch
15:00 – 16:00 Cup of Excellence: Its Impact and Market Innovation Darrin Daniel
Executive Director, ACE
16:15 – 17:15 THE BARN and what needs to change in coffee in 2022 Ralf Rueller
*It may be subject to change.
Nov. 10 - 11, 2021
Coex, Seoul, Korea
Official Language
English & Korean
(KOR&ENG simultaneous interpretation available)
Professional Session

Experts from all over the world are sharing their professional skills and knowledge in Coffee. Participants in Professional Session have the opportunity to learn in depth information and technique during presentations and demonstrations.
* Korean instructor will serve the lecture in Korean.
Please note that professional session is only given in Korean language.

  11.10(Wed) 11.11(Thu) 11.12(Fri) 11.13(Sat)
10:00 ~ 12:00   Roastery Self-Consumption vs Production Delivery, Choice & Focus for Business Choice
New Wave Coffee Roasters CEO SeungKwon Yoo
Tips from the Champion: How to Prepare for Cupping Competiton
Month Coffee CEO
HeonGwan Moon
Tea Pairing
Merci Bonnie CEO
BoEun Lim
11:00 ~ 13:00 Understanding the Extraction according to the Espresso Extraction Result
Bangitum Project CEO
SangHwa Park
  All about Home Café Brewing: From Coffee and Tool Selection to Brewing
Momento Brewers CEO
Caleb Jang
Lunch (13:00 ~ 14:00)
14:00 ~ 16:00 [Brewing Sensory] Variation with Ingredients of Water
JinJae Jung
Brewing Intermediate: Correlation between Coffee Concentration and Flavor
YM Coffee Project CEO
YongMin Cho
Coffee Flavor Analysis 2021
Scentone CEO
JungHyeok Ahn
15:00 ~ 17:00 Tips from the Ikawa Roasting Champion: Ikawa Profile Design
No Doubt Coffee CEO
SungWoon Park
Coffee Processing Method A to Z
Baekseok Arts University Professor
HoSeok Song
Geisha & Thailand Coffee Sensory Profiling
Coffee me up CEO
DongWan Kim
Coffee Therapy Producer Suchaw
*It may be subject to change.
Nov.10 – 13, 2021
Coex, Seoul, Korea
Official Language
Origin Adventure Session

The best platform to meet high quality coffee for your business. Fresh coffee beans from the cautiously selected origins are all gathered in this Session. You can taste, smell and feel – simply fully experience - the beauty of coffee through representatives of origins and cupping sessions prepared for your business opportunity.

Nov. 11, 2021, 11:00 ~ 12:30
Coex, Seoul, Korea
Official Language
Hoseok Song
Cupping list
Finca El Morito Wilder Garcia Timbuyacu Timbuyacu Chiriloma El Pacuyacu
Region Diamante, San jose de Lourdes, San Ignacio Huabal, Jaen, Cajamarca Rodriguez de mendoza, Amazonas Rodriguez de mendoza, Amazonas Qulleouno, Chirumbia, Cusco las mercedez, Tabaconas,  Cajamarca
Altitude 1,850m 1,800m 1,650-1,680m 1,650-1,680m 1,950m 1,800m
Variety Yellow Caturra, Typica Typica Catuai, Caturra, Bourbon Catuai, Caturra, Bourbon Geisha Pache, Bourbon
Producer David flores Wilder garcia Alfonso Tejada Alfonso Tejada Edwin Quea Hitalo santos 
Process   Washed Anaerobic Natural Anaerobic WASHED Washed Washed
SCA Education

Proudly introducing the Coffee Skills Program(CSP) and the Coffee Technicians Program(CTechP). You may well know about the CSP especially Brewing and Sensory Skills module. These sessions are aimed at coffee lovers, professional baristas, and those who want to obtain an SCA international certification.
CTechP is a new program launched this year 2021. The program is designed for those who want to be better prepared to maintain or repair coffee equipment.
*The program is still on discussion.

  11.12(Fri) 11.13(Sat)
10:00 ~ 12:00 Brewing Foundation CTechP Hydraulics Foundation Sensory Skills Foundation CTechP Hydraulics Foundation
12:00 ~ 13:00 Lunch Lunch
13:00 ~ 18:00 Brewing Foundation Sensory Skills Foundation
*It may be subject to change.
Nov.12 - 13, 2021
Coex, Seoul, Korea
Seoul Cafe Show