This year, the "World Coffee Leaders Forum" celebrates its 13th anniversary

and will explore the theme of 'Designing Diversity in the Coffee Industry.' It addresses various aspects of the coffee industry, from sustainable farming and fair trade to the rich cultural heritage of coffee. This theme highlights the importance of inclusivity and representation, envisioning a more diverse and equitable future for the global coffee community. We seek to explore the challenges and opportunities encountered when the coffee industry intersects with these domains and aim to find better directions and innovative solutions together with global leaders in each field.

Following the successful hosting over the past 12 years, in 2024, representatives of coffee-related businesses, experts, associations/organizations, research and educational institutions, franchisees/distributors, exporters and importers, coffee producers, embassies from various countries, baristas, and general consumers from 77 countries worldwide (totaling 5,000 participants) will gather.

We hope that the "World Coffee Leaders Forum" can be a meaningful stepping stone in presenting the right direction and vision for the sustainable development of the coffee industry. We kindly ask for your full attention and participation.

Yours sincerely,

Danny Shin Chair,World Coffee Leaders Forum Organizing Committee