Program
The Stage
Learn and grow with insights from global leaders!
Stay ahead with the latest trends, innovate business
strategy, and network — all in one place!
Global
Insight
Discover the latest trends and innovations from global coffee and F&B
leaders—whether you're an enthusiast or industry professional, explore the
future of food and beverage culture.
- Brand Professionals Global trend insights · Expand your perspective
- Planners Experience-based branding · Strategic design
- Coffee Enthusiasts Experience that broadens your taste
The Stage
Schedule
Date: Thursday, Nov. 12, 2026 l 10:00 – 16:00
Venue: COEX Conference Room 401
Theme: Why We Drink Coffee?
| Time | Category | Speaker | Topic |
|---|---|---|---|
| 10:10 – 10:30 | Opening | Danny Hyundae Shin, Chair · Seongdae Hong, Co-Chair World Coffee Forum Organizing Committee |
“Why Do We Drink Coffee Anyway? The 500 Year History of Coffee Passion” |
| 10:30 – 11:00 | Session 1 Taste & Master |
Peter Giuliano Senior Advisor, SCA |
“Culture Is Not a Trend. It Is a Will. - From Vessel to Cup: What We Kept and What We Changed” |
| 11:00 - 11:30 | Session 2 Routine & Ritual |
Hee-kyung Lucia Cho CEO, Hwayo |
|
| 11:30 – 13:00 | Lunch | ||
| 13:00 – 13:30 | Session 3 Space & Experience |
Teo Yang Creative Director, Teo Yang Studio |
“Rediscovering Tradition and Locality: Spatial Experiences Crafted Through Coffee and Tea” |
| 13:30 – 14:00 | Session 4 Space & Experience |
Kyurim Kim Brand Director, newmix |
“K-Mix Coffee: Becoming the Impression of Korea” |
| 13:30 - 14:00 | Pairing Table (Coffee Break) | ||
| 14:30 - 15:00 | Session 5 Connection & Networking |
Chihoon An CEO, unspecialty |
“How a Youtube Channel Grew into a Coffee Platform of Belonging” |
| 15:00 - 15:40 | Panel Discussion | 5 Speakers for The Stage | |
| 16:00 - 16:30 | Cafe Show Excellence Awards | ||
| 17:00 - 18:30 | Asia-Pacific’s 100 Best Coffee Shops GALA |
※ Session structure, schedule, and speaker lineup may change during event planning. Updates will be shared as available.
Discover the insights
of those leading the future of coffee
and F&B industry on-site.